Published on 4 November 2025
Maintaining and attracting customers is a tough task but doing these things will help build your clientele and improve engagement with your business.
Do things for your community
People like to support businesses that give back and showcase that they don’t solely focus on profit.
Creating goodwill for your community helps attract customers to your rehearsal space as it enhances your studio’s reputation, due to the positive image it creates. By actively supporting your community it builds trust and a connection with the locals which in turn encourages loyalty.
This support can be done by sponsoring local events or charities, as well as collaborating with local schools in shows or lessons.
By supporting your community this can lead to word-of-mouth referrals, positive reviews and loyal customers.
Support Local bands
New bands are forming everyday, meaning new music is being made everyday. These bands will need rehearsal space, they will need a recording studio, they will need someone to help produce their records. You need to gain their attention, stand out from your competitors, showcase your prices and the benefits of your space whether it be you have the latest combo amps or stage pianos.
But you also have the power to make connections. Take initiative, support your community by reaching out to local bands and build your client list. By showing your interest to local bands you will gain new and loyal customers.
Always work to improve
Always think of ways that can be done to provide better service to your customers, such as upgrading old equipment, extending or building more spaces, or even starting new ventures such as adding a coffee shop or bar.
Involve your current customers and local community. Ask them what’s missing and if you can try to fill in that gap.
By being innovative and showing your efforts of improvement, it shows to customers that you are committed to providing a better service and that they are valued. Innovation helps with addressing customer critiques, streamlining processes and improving productivity, which results in better customer service. By improving the customer experience you are building up that trust and loyalty. These efforts will not only keep customers but will attract new customers as they will more likely choose your business over competitors.
Make it more than just renting rooms - Create an experience for visitors
What more can you give? Do you hold performances to showcase the talents that use your rehearsal rooms? Do you provide other services such as lessons or skilled sound engineers? By having more additional services you can stand out from your competitors and show how useful and valuable you are.
Decor should be purposeful and inspire creativity
Have decor that inspires creativity. Show off your aesthetic - lean into it. Is it meant to be an extension of home? Make sure you show off how comfy and cosy it is. Are there band posters and art there to inspire creativity? Really showcase the personality of the rehearsal room as there will be customers who appreciate the aesthetics.
Your website needs to be engaging and accessible
People don’t like over complicated things, by having a website that is easy to navigate, especially for people who have not used it before, it will encourage new customers to use your rehearsal space as customers can easily find what they are looking for, making them have a positive experience, increasing engagement. Jammed can help you take your bookings to the next level as not only will it make it easy for your staff to use but easy for the customer to use.
Show off the rehearsal space on your website! If you have a certain aesthetic or image, show that off, customers like authenticity. Have pictures of your rehearsal space, with clear descriptions of what they offer. Customers like to be well-informed, by giving context it will build trust and make them more likely to use your spaces.
Have good SEO (search engine optimisation)
By having good SEO it makes it easier for new customers to find your rehearsal space online and having a higher rank on search engines people are more likely to click on it bringing more traffic to your site.
Make sure the website is formatted to suit all devices, this will allow you to reach a wider audience and show consistency, making you more trustworthy to new customers.
The importance of story telling
Customers nowadays prefer authenticity and relatability.
Storytelling shows who you are as a business, sharing your values and missions can resonate with potential customers building trust and loyalty. By showcasing your story this can help you stand out from your competitors and create an emotional connection with your customers, increasing engagement.
Use social media
Use social media to your advantage! Use social media to showcase your studio’s personality. This can help new customers envision what it would be like to use your spaces. It also helps with getting feedback, helping you improve your services. But more importantly it helps build relationships and creates a community as you can interact with your customers. You can also use your customer’s engagement to promote your business as you can use user generated content from customers to attract new customers. It’s basically free advertisement!
Have a testimonial page on your website
Customers feel more secure in decisions when reading reviews. By including testimonials from collaborating studios and customers this makes you look more trustworthy to new customers.
Competitive pricing
By giving offers and prices that are more appealing than your competitors, new customers are more likely to choose you due to seeing the value for the cost. This can be done by doing things like offering discounts for longer bookings and including extras and add-ons to packages to make your prices more appealing.